For skin lightening and brightening, the company uses ingredients which are proven winners, such as alpha-hydroxy acid to smooth and soften skin, as well as kojic acid, a natural brightening agent.Like a growing number of companies, Rodan Fields relies on an army of consultants to sell its products directly to consumers.Women, especially stay-at-home moms looking for flexible work options, have jumped on the peer-to-peer bandwagon.In their free time, they sell skincare brands such as Beautycounter, Younique and Ever Skin as well as retail brands such as India Hicks and Stella Dot.
Advanced Email Extractor Pro Registration Windshield Skin Lightening AndWomen in the 60s sold Tupperware to each other at home-based parties, and brands such as Mary Kay and Avon established themselves by having their saleswomen sell directly in their communities. What is new is how brands such as Rodan Fields have taken the peer-to-peer model and adapted it for the digital age. This new army of consultants uses Facebook and Instagram to promote the products. They host shopping parties with plenty of cocktails and may casually mention a fabulous new lash product in the school car line or at Pilates class. Out of all the peer-to-peer beauty companies on the market today, Rodan Fields is by far one of the most successful. The duo had previously created Proactiv, a skincare line designed to target acne prone skin. It was a game changer because it was sold through infomercials, and it worked. The pair licensed Proactiv to Guthy-Renker, a company that sells products directly to consumers via infomercials. Estee Lauder bought the company and sold it in department stores but the line didnt do well. Rodan and Fields bought their company back and in 2007 started to sell the products through a network of consultants. It was a hit. Social media proved to be a boon for the company as happy customers posted before and after selfies. Redefine is designed for aging, Reverse for age spots and uneven skin tone, Unblemish for acne and acne breakouts and Soothe for sensitive, irritated skin conditions, such as rosacea. A line of enhancements supplement the range, including Enhancements Micro-Dermabrasion Paste, a body lotion and Active Hydration Bright Eye Complex. Theres also a small line of Dermacosmetics, which is makeup with skin improving ingredients. The Redefine Regimen kit retails for 199 and is meant to improve the appearance of fine lines and pores, and help users get smoother, firmer looking skin. The kit includes a daily cleansing mask; pore minimizing toner; daily moisturizer with broad spectrum SPF 30 and a night cream. Advanced Email Extractor Pro Registration Windshield Plus A DualThe starting kit sells for 190 and includes five products: a Deep Exfoliating Wash containing alpha-hydroxy acid to whisk away dead skin cells; an Intensive Brightening Toner that contains a blend of salicylic Acid, kojic acid, licorice and mulberry extract, plus a Dual Active Brightening Complex that is packed with vitamin C and retinol. A broad spectrum SPF 50 sunscreen protects the face from sun damage. It looks like a tube of mascara but contains a serum that should be applied to the upper lashes and eyebrows to give the appearance of lush, longer-looking lashes and thicker looking brows. Rodan Fields is the top selling brand in the US which means the company is doing something right. Take a closer look at the ingredients in many of the products and youll see a range of beauty all-stars such as retinol, which is the gold-standard for tackling fine lines and wrinkles and encouraging cell turnover.
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